Stand Out!: Building Brilliant Brands For The World We Live In
Stand Out!: Building Brilliant Brands For The World We Live In
by Brian McGurk
English | 2021 | ISBN: 1951527526 | 183 Pages | EPUB | 7 MB
by Brian McGurk
English | 2021 | ISBN: 1951527526 | 183 Pages | EPUB | 7 MB
It presents the “why-do” and the “how-to” along with a passionate philosophy on transforming business through brand-centered change. It spells out a sequential, easily understandable, proven brand-building process and is a key reference text for anyone in¬terested in brand development, leadership, innovation, and sustainable business growth. Reader understanding and enjoyment are enhanced by ample presentation of supporting tables, charts, case examples, expert tips, real-life experiences and pull-out quotes, as well as a helpful “word wizard” glossary at the end of each chapter explaining business terms and expressions used.