Engaged: Designing for Behavior Change
Amy Bucher, Jeff Kreisler, "Engaged: Designing for Behavior Change"
English | ISBN: 193382042X | 2020 | EPUB | 320 pages | 22 MB
Behavior change design creates entrancing—and effective—products and experiences. Whether you've studied psychology or are new to the field, you can incorporate behavior change principles into your designs to help people achieve meaningful goals, learn and grow, and connect with one another. Engaged offers practical tips for design professionals to apply the psychology of engagement to their work.