The Wizard of Ads: Turning Words into Magic and Dreamers into Millionaires
Roy H. Williams, "The Wizard of Ads: Turning Words into Magic and Dreamers into Millionaires"
ISBN: 1885167326, 1885167296 | 1998 | EPUB/MOBI | 244 pages | 6 MB/6 MB
With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to:
• multiply the effectiveness of your advertising
• understand the tug-of-war between intellect and emotion
• plant a mental trigger in the mind of your customer
• create totally new concepts from combinations of old ones
• see the opportunities around you
• avoid the danger of overchoice
• escape the need to advertise ‘Sale! Sale! Sale!’
• find the genius that hides within you
• receive the best others have to give
• focus your advertising, your business, and your life
Along the way, the Wizard will:
• share the power of encouragement
• talk to you about your Ruby Red Slippers
• make you understand how lucky you are
• show you how to avoid the mistakes that others have already made
• convince you of the need to rest