Marketing Fashion: Portfolio Series
Marketing Fashion: Portfolio Series by Laurence King Publishing
English | May 11, 2011 | ISBN: 1856697231 | 224 pages | AZW3 | 13.83 Mb
English | May 11, 2011 | ISBN: 1856697231 | 224 pages | AZW3 | 13.83 Mb
Marketing Fashion is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. The book explains key theoreticalconcepts, and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. The book is designed to appeal to students at degree or foundation level as well as those contemplatinga career within the fashion industry.