How to Cut It in the Media: A PR Manual for Aesthetic Plastic Surgeons and Professionals in Cosmetic Medicine
How to Cut It in the Media: A PR Manual for Aesthetic Plastic Surgeons and Professionals in Cosmetic Medicine by Tingy Simoes
English | 2013 | 129 Pages | ISBN: 1842145509, 1842145495 | PDF | 1 MB
English | 2013 | 129 Pages | ISBN: 1842145509, 1842145495 | PDF | 1 MB
This new ebook is an invaluable resource and guide to how to manage difficult situations to prevent them becoming disasters. How to cut it in the media offers a guide to knowing and understanding journalists motives; the press outlets and their audiences; proactive and reactive PR; how to handle difficult interviews; and the risks of going public on an issue. This fascinating guide also highlights how to maximize good publicity and ensure good self-marketing, particularly through the use of social media. This is of as much interest and relevance to seasoned medical and surgical professionals as to those new to the area; nurses and other practice personnel.
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