The Immersive Metaverse Playbook for Business Leaders: A guide to strategic decision-making and implementation in the metaverse

Discover what the metaverse can do for your business by exploring AR and VR, core support technologies, and use cases, while developing an understanding of its benefits, dangers, and future
Key Features

Understand the metaverse and learn how augmented reality and virtual reality are integral to it
Get a solid understanding of core metaverse technologies
Become a metaverse business thought leader by learning from real-world use cases
Purchase of the print or Kindle book includes a free PDF eBook

Book Description

“The metaverse” has become a widely known term within a very short time span. The Immersive Metaverse Playbook for Business Leaders explicitly explains what it really refers to and shows you how to plot your business road map using the metaverse.

This book helps you understand the concept of the metaverse, along with the implementation of generative AI in it. You'll not only get to grips with the underlying concepts, but also take a closer look at key technologies that power the metaverse, enabling you to plan your business road map. The chapters include use cases on social interaction, work, entertainment, art, and shopping to help you make better decisions when it comes to metaverse product and service development. You’ll also explore the overall societal benefits and dangers related to issues such as privacy encroachment, technology addiction, and sluggishness. The concluding chapters discuss the future of AR and VR roles in the metaverse and the metaverse as a whole to enable you to make long-term business plans.

By the end of this book, you'll be able to successfully invest, build, and market metaverse products and services that set you apart as a progressive technology leader.
What you will learn

Get to grips with the concept of the metaverse, its origin, and its present state
Understand how AR and VR strategically fit into the metaverse
Delve into core technologies that power the metaverse
Dig into use cases that enable finer strategic decision-making
Understand the benefits and possible dangers of the metaverse
Plan further ahead by understanding the future of the metaverse

Who this book is for

If you are a C-suite technology and business executive, this book is for you. Investors, entrepreneurs, and other tech professionals will also find it beneficial. This book does not require any previous understanding of the metaverse or immersive technologies.
Table of Contents

The What and Why of the Metaverse
Augmented Reality Status Quo
Where Is Virtual Reality Heading?
The Value of Using 3D Visuals to Interact
Understanding Perception Technologies
The Different Types of Computing Technologies
Where Are APIs Needed
Making and Using 3D Models and Integrating 2D Content
Understanding User Experience Design and User Interface
New Ways of Social Interaction
Virtual and Onsite Work
3D and 2D Content Forms and Creation
Retail Experiences
Benefits and Possible Dangers Reframed
Future Vision