The Art of Communication: Semiotic Foundations and Strategic Applications
The Art of Communication: Semiotic Foundations and Strategic Applications
English | 2025 | ISBN: 1836690126 | 339 Pages | PDF, EPUB (True) | 16 MB
English | 2025 | ISBN: 1836690126 | 339 Pages | PDF, EPUB (True) | 16 MB
Grounded in the theoretical and methodological frameworks of 'situated communication' and 'communication project', this book highlights an understanding of both traditional and emerging communication practices. It particularly focuses on new genres, such as branding, design and digital communication strategies, and introduces the innovative concept of 'textscapes' – specially crafted environments to fulfill communicative objectives.