Making Big Data Work for Your Business

A guide to effective Big Data analytics

About This Book
Open up exciting new opportunities for your business with Big Data
Gain fresh insights into your customers and clients to make confident business decisions
A practical and accessible perspective on the most talked about development in business
Who This Book Is For
If your are interested in the power of Big Data to drive improvement in your business, then this book will help you build and initiate a project for positive change.

In Detail
Bridge the gap between data and decision.

Big Data has brought about a revolution in the way we do business. Essential business decisions can today be informed by the wealth of data now at our disposal. However, while Big Data may appear to be the answer to every business problem, for many, gaining real value from data – gaining business insights is a difficult task. Big Data, for many, is a big problem itself, with many struggling to reap the rewards that it promises. In this accessible and stimulating guide, Sudhi Sinha, management, technology and sustainability expert, provides a unique perspective on Big Data and how to derive maximum value from it – with sharp and careful analytics.

“this is a perfect starter for any manager who wants to understand and explore Big Data… The Big Data field is evolving quickly, and this book serves as a quick and practical introduction to the field.”
AnHai Doan, Professor, University of Wisconsin; Chief Scientist at WalmartLabs USA

This insightful and engaging book demonstrates that Big Data, to be most effective, needs to be weaved within the fabric of organization strategy. Without it, you are simply left with numbers and statistics, lacking purpose – lacking potency. Beginning with the essential stage of building a strategy framework for you Big Data analytics project, and integrating it within your wider business strategy, Sudhi provides you with the knowledge and insight to help you build a big data strategy that gets results.

Big data is one of the biggest buzzwords in the world of business today. And while it is true that it has opened up huge opportunities for businesses of all sizes, it is nevertheless difficult for many businesses to turn the reserves of numbers and statistics at their disposal into clear insights that can inform important business decisions. Beginning with the creation of a Big Data strategy and the identification of the key opportunities that it has the potential to unlock, the book will then demonstrate how to implement and manage your project with the best team and the right technology for your needs. Once this is in place you will then find out how to get the most from your Big Data insights, with effective organizational alignment and change management.