The Unpublished David Ogilvy
David Ogilvy, "The Unpublished David Ogilvy"
English | ISBN: 1781250871 | 2014 | 192 pages | AZW3 | 831 KB
English | ISBN: 1781250871 | 2014 | 192 pages | AZW3 | 831 KB
"Ogilvy is the creative force of modern advertising."—The New York Times
First collected by his devoted family and colleagues as a seventy-fifth birthday present, The Unpublished David Ogilvy collects a career's worth of public and private communications—memos, letters, speeches, notes, and interviews—from the "Father of Advertising" and founder of Ogilvy & Mather.
Still fizzing with energy and freshness more than twenty-five years after it was first published, its success outside the private circle of friends and colleagues it was created for was, in the words of one of its editors, "because so often he spoke out on important matters long before the crowd caught up to him; because all of what he says, he says so well; because so little of what he says in the book had ever before appeared in print."
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