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    Global Marketing Management (Toronto Academic Press)

    Posted By: yoyoloit
    Date: 24 Jul 2025 11:10:54
    Global Marketing Management (Toronto Academic Press)

    Global Marketing Management
    by Rexcel Lagare
    English | 2025 | ISBN: 1779562942 | 281 pages | True PDF | 77.05 MB


    This book aims to provide a comprehensive understanding of the strategies and practices involved in marketing products and services on a global scale. It covers essential topics such as international market analysis, cross-cultural consumer behavior, global marketing strategies, and the management of international marketing operations. The content is designed to help readers navigate the complexities of global markets, considering factors such as economic, political, and cultural differences. Case studies and real-world examples are utilized to illustrate successful global marketing practices and strategies.

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