SELL £250K IN 18 MONTHS ON AMAZON: ENTREPRENEUR'S GUIDE TO SELLING ON AMAZON
SELL £250K IN 18 MONTHS ON AMAZON: ENTREPRENEUR'S GUIDE TO SELLING ON AMAZON by Masimba Rupanga
English | June 30, 2024 | ISBN: N/A | ASIN: B0D8JJNQQL | 235 pages | EPUB | 7.33 Mb
English | June 30, 2024 | ISBN: N/A | ASIN: B0D8JJNQQL | 235 pages | EPUB | 7.33 Mb
In SELL £250K IN 18 MONTHS ON AMAZON, Masimba Rupanga reveals one of the best ways to successfully launch and scale a consumer products brand on Amazon. He provides a detailed guide on how to identify existing products with a “high market depth”, and how to import, advertise and sell them on Amazon—and reach over £250k in sales in less than 2 years.
“Don’t disrupt; disruptors are people who look for trouble and find it—avoid competition as much as possible. The way to do that is to dominate a small niche and scale up from there towards an ambitious long-term vision”. Masimba lays it all out, in plain English—including the risks of selling on Amazon and how those risks can be managed.
Just some of what you will learn:
- Selling online—whether you’re a solo entrepreneur or mid-sized business, the book covers scaling strategies. The book emphasises mindset—selling on Amazon isn’t just about algorithms; it’s about resilience, adaptability, and staying customer-centric.
- Product Research—the secret sauce to finding winning products. Spoiler alert: It involves a mix of data analysis and intuition.
- FBA & Shipping—deep understanding of lead teams, sea freight and discover best practices for inventory forecasting and avoiding stockouts.
- Selling Vehicles/Selling Models—consider your growth and exit plans, risk tolerance, and tax preferences when deciding between self-employment (sole trader) and limited company status.
- Branding & Packaging—learn the importance of brand identity, customer experience, and long-term growth. It’s not a get-rich-quick scheme, a strong brand is a blueprint for sustainable success.
- Sourcing— China’s manufacturing prowess offers immense opportunities, but you still need thorough preparation and strategic execution to beat your competition.
- Product Listing—dive straight into practical strategies that work. From optimising product listings to mastering Amazon’s algorithm, every chapter is filled with actionable steps.
- Search Engine Optimisation (“SEO”)—learn how to research and strategically use keywords to boost discoverability.
- Customer Reviews—discover ethical ways to gather reviews, launch products effectively and delve into the psychology of reviews and how they impact sales.
- Advertising—learn how to invest strategically in advertising to reach your target audience. Balancing Offense and Defence—use ads to drive growth by targeting new audiences; and protect your existing market, defend against competitors.
- Risk Management/Website— invest in strategies that yield long-term benefits, focus on both immediate conversions and customer lifetime value (CLV).