Restaurant & Bar Marketing: The no bulls#it guide to improving guest counts
Restaurant & Bar Marketing: The no bulls#it guide to improving guest counts by Erik Shellenberger
English | ISBN: 1724131702 | 102 pages | EPUB | 2018 | 1.55 Mb
English | ISBN: 1724131702 | 102 pages | EPUB | 2018 | 1.55 Mb
The “Experts” are lying to you.
A real, raw and relevant look at the reality of marketing your bar or restaurant in today’s noisy online world. Learn why social media marketing has lost its effectiveness over the years and how content marketing can give you a simple, much-needed edge. Master the Fishbowl vs. the Ocean concept and start increasing guest counts where the NEW customers are - Google, Tripadvisor and Yelp. NOT social media. Do not listen to the “one size fits all” social media people who put their own best interests ahead of your restaurant’s success. Learn from my decade of corporate restaurant and bar marketing experience and my knowledge gained by simply ASKING the public how they decide where to eat and drink instead of guessing.
The marketing status quo of today is shockingly flawed which is costing your business money. Living a lifetime in the trenches from dishwasher to corporate marketing director and everything in between, I’ve learned a few things about human nature and why we have to adapt and pivot instead of refusing to evolve.
THIS is how to improve guest counts and run a successful bar or restaurant.