How To Create A Buyer Persona: Gain the insight you need to align your marketing for more sales

In business, as in many other areas of life, the great lie "Information is Power" is exposed. The truth is that the correct application of acquired and useful information is Power. Another common misconception is that "every great product or service attracts the right customers." The truth is, "customers purchase great products or services that solve their problems when they are rightly created and presented or advertised.

Every business struggles with driving traffic and making sales, irrespective of the quality of their product. A vivid knowledge of the intended users of a product or service is needed to generate maximum revenue. Research has shown over time that "Users tend to be more interested in products tailored to their needs.’ Therefore, the best marketing strategy puts the users' wants into consideration first.

This book, "How To Create A Buyer Persona,’ presents a user-first approach to creating great products or services in any business. The pivotal point established helps create a vivid profile of a business clientele. The book navigates the path of defining a buyer persona, types of a buyer persona, how to create a buyer persona, how to use a buyer persona, how a buyer persona affects marketing strategy, and refocusing a business perspective using a buyer persona.
William Woolverton lays out clear and easy-to-follow guidelines to succeed in any business venture by establishing and understanding the users of the product or service first. The battle for customers' attention and revenue generation is won rightly by following the instructions and advice highlighted in this book. It is a must-read for any business looking to more than just thrive but soar to the heights of the top-100 in their industry.