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    3. Sharing Economy Platforms: A Casebook for Understanding Multiplayers in Sharing Economy Platforms

    Sharing Economy Platforms: A Casebook for Understanding Multiplayers in Sharing Economy Platforms

    Posted By: Free butterfly
    Date: 30 Jul 2025 18:32:32
    Sharing Economy Platforms: A Casebook for Understanding Multiplayers in Sharing Economy Platforms

    Sharing Economy Platforms: A Casebook for Understanding Multiplayers in Sharing Economy Platforms by Ruizhi Yuan, Martin J. Liu
    English | 15 October 2024 | ISBN: 9819754038 | 223 pages | MOBI | 1.18 Mb

    This book explores the sharing economy platforms of digitally-driven companies that bring economies of scale to bring consumers more choices. In China, digital platforms such as Pinduoduo and Meituan have pioneered a new sort of consumer economics. What's behind the rise of this new sort of economy? In this tightly argued book, Dr. Yuan and Prof. Liu explain what's driving the new economy, in a book of interest to marketing professionals, scholars, and economists.

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