Marina's Best: Comprehensive Marina Management Handbook
Dr. Amos Raviv, "Marina's Best: Comprehensive Marina Management Handbook"
English | 2019 | ISBN: 1650329644 | ASIN: B08348LVDK | EPUB | pages: 137 | 0.7 mb
English | 2019 | ISBN: 1650329644 | ASIN: B08348LVDK | EPUB | pages: 137 | 0.7 mb
The only guide devoted entirely to the management of marinas
This book provides tools for strategic planning of an existing marina or for planning the establishment of a new marina and also provides the marina manager with tools for ongoing management of the marina.
The book includes:
- Documentation of an investigation of the international marina industry, encompassing both marina customers and managers.
- Empirical evidence to support the assumption that occupancy can be used as an index for marina profitability.
- Determination of the factors which affect occupancy and profitability. These factors are: associated services, environmental protection and, the local community. Two of the factors are exogenous: the local community and environmental protection, both of which managers tend to relate to less than internal factors at the marina such as the associated services.
- A first of its kind customer satisfaction survey regarding service at marinas worldwide.