The 49% Architect, 51% Entrepreneur: A Blueprint for Entrepreneurship in Architecture

The 49% Architect, 51% A Blueprint for Entrepreneurship in Architecture will inspire architects and aspiring architects with its insights into the visionaries of the past and a look to the future of architecture—and sustainability, the planet, and an urgent call to global stewardship of our fragile world. The 49% Architect, 51% A Blueprint for Entrepreneurship in Architecture explores architectural history and the inspirations of the visionaries of the field • Ludwig Mies ven der Rohe • Le Corbusier • Frank Lloyd Wright • Gustave Eiffel • Zaha Hadid • Carme Pigem • And many Pritzker winners who have designed the greatest buildings in the world In addition, the author examines the most pressing issues of architecture and society today, from global warming to the pressures and problems of city planning, from urban sprawl to a lack of commitment to the principles of urbanism. He shares his vision of cities of the future—with ground-breaking, original ideas of what buildings and cities and communities in the next century could be. Architects must be both artists—and businesspeople and entrepreneurs capable of steering projects, partnerships, and companies forward, with a view toward creating sustainable structures and cities. By looking through the lens of the past, Edgard Rios helps readers imagine the future. He urges the citizens of the world to live in harmony with the landscape and world around it. By presenting cutting-edge concepts, The 49% Architect, 51% Entrepreneur presents a look at what the world could be, along with a clarion call to embrace environmental stewardship and sustainable practices. Warm, inspiring, provocative, and thought-provoking, Edgard Rios aims to both challenge and applaud today’s architects, as well as inspire the next generation. He shares his insights gained from decades collaborating, creating, and envisioning transformative projects.