SEO & Marketing Dictionary: Master Over 400 Digital Terms
SEO & Marketing Dictionary: Master Over 400 Digital Terms by Gracie Walters, Teresa Warren
English | October 30, 2023 | ISBN: N/A | ASIN: B0CM6P3BQ6 | 122 pages | EPUB | 0.46 Mb
English | October 30, 2023 | ISBN: N/A | ASIN: B0CM6P3BQ6 | 122 pages | EPUB | 0.46 Mb
Dive deep into the expansive world of digital marketing with the "SEO & Marketing Dictionary: Master Over 400 Digital Terms". This authoritative resource deciphers the often complex jargon of the digital landscape, simplifying it for beginners and enriching it for experts.
Highlights:
- Expansive Collection: With over 400 meticulously curated terms, journey through the core of digital marketing, exploring the nuances of SEO, SMM, PPC, SEM, SMS Marketing, and Email Marketing.
- User-friendly Layout: Designed for seamless navigation, find terms alphabetically or jump to specific sections dedicated to each marketing domain.
- Engaging Explanations: Beyond mere definitions, dive into in-depth descriptions, historical context, and practical applications of each term.
- Note-taking Facilitation: Unique to this dictionary, each chapter concludes with designated spaces for jotting down insights, questions, or personal observations. An additional notes section at the end of the book aids in collating larger reflections or mapping out learning paths.
- Digital Marketing Overview: Understand the overarching principles that form the foundation of online marketing.
- SEO (Search Engine Optimization): Delve into keywords, algorithms, on-page and off-page techniques, and the secrets to ranking higher on search engines.
- SMM (Social Media Marketing): Explore the dynamics of platforms like Facebook, Instagram, Twitter, and LinkedIn, and how they transform brand narratives.
- PPC (Pay-Per-Click) & SEM (Search Engine Marketing): Uncover the intricacies of paid advertising, bidding strategies, and the art of maximizing ad visibility.
- SMS Marketing: Dive into the world of text-based promotions, understanding customer segmentation, compliance, and crafting compelling messages.
- Email Marketing: Grasp the essentials of crafting captivating emails, list management, segmentation, and measuring campaign effectiveness.
Perfect For:
- Digital Marketers & SEO Specialists
- Students in Marketing & Business Programs
- Entrepreneurs & Business Owners
- Content Creators & Bloggers
- Anyone keen to navigate the digital realm with authority