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    3. Celebrity 2.0: The Role of Social Media Influencer Marketing in Building Brands

    Celebrity 2.0: The Role of Social Media Influencer Marketing in Building Brands

    Posted By: hill0
    Date: 22 Apr 2022 07:51:29
    Celebrity 2.0: The Role of Social Media Influencer Marketing in Building Brands

    Celebrity 2.0: The Role of Social Media Influencer Marketing in Building Brands
    English | 2022 | ISBN: 1637422083 | 219 Pages | EPUB | 2 MB

    Gone are the days of worshipping movie stars and athletes only for their talent. Everyday people are fast becoming the new celebrities and thus influencers for Millennials and Generation Z. In the past few years, social media influencers dominate pop culture and brands are eager to work with them to build their brands. From music to gaming; from fashion to sports; from wellness to lifestyle branding there are more than 50 million people calling themselves “creators” and many are influencers amassing a highly engaged community. For brands, what are the most effective ways to identify and cultivate influencers and support content creation?

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