First-Party Data Activation: Modernize your marketing data platform
English | 2025 | ISBN: 1633436365 | 363 Pages | EPUB | 8 MB
English | 2025 | ISBN: 1633436365 | 363 Pages | EPUB | 8 MB
First-Party Data Activation shows you how to transform general user data into a deep understanding of who your customers are, what resonates with them, and where to focus your marketing efforts. You'll discover how to effectively collect, analyze, and act on data from direct customer interactions―all with your user's consent.