Strategic management: a practical guide
Strategic management: a practical guide by Brennan, Linda L.; Sisk, Faye
English | eISBN: 9781631571930, 1631571931 | 2015 | 144 pages | PDF | 9 MB
English | eISBN: 9781631571930, 1631571931 | 2015 | 144 pages | PDF | 9 MB
Table of contents :
Content: Section 1. Setting the course of the organization –
1. The strategic management process –
2. Establish a vision –
Section 2. Environmental issues: the organization in context –
3. Governance and social responsibility of the firm –
4. Sustainability –
5. Monitoring the external environment –
Section 3. How to decide which strategy is best –
6. Assessing organizational strengths and weaknesses –
7. The value chain –
8. Creating organizational vision –
9. How to innovate and how innovation fits with strategy –
Section 4. Implementation –
10. Strategic clarity: is your plan complete and understandable? –
11. Evaluating your strategy in a global context –
12. How to provide strategic leadership –
About the authors –
References –
Index.
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