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    3. Fighting Churn with Data: The Science and Strategy of Customer Retention

    Fighting Churn with Data: The Science and Strategy of Customer Retention

    Posted By: hill0
    Date: 14 Nov 2020 07:07:29
    Fighting Churn with Data: The Science and Strategy of Customer Retention

    Fighting Churn with Data: The Science and Strategy of Customer Retention
    by Carl Gold
    English | 2020 | ISBN: 161729652X | 505 Pages | PDF True | 13.44 MB

    Churn is the bane of any subscription business, such as content subscriptions, software as a service, and even ad-supported freemium apps. You can improve customer retention through product changes and targeted engagement campaigns based on data-driven interventions.

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