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  3. Design for the Mind: Seven Psychological Principles of Persuasive Design

Design for the Mind: Seven Psychological Principles of Persuasive Design

Posted By: hill0
Date: 10 Mar 2020 08:19:52
Design for the Mind: Seven Psychological Principles of Persuasive Design

Victor Yocco PhD, "Design for the Mind: Seven Psychological Principles of Persuasive Design"
English | 2016 | ISBN: 1617292958 | EPUB True | pages: 242 | 7.22 mb

Design for the Mind: Seven Psychological Principles of Persuasive Design teaches web designers and developers how to create sites and applications that appeal to our innate natural responses as humans. Author Victor Yocco, a researcher on psychology and communication, introduces the most immediately relevant and applicable psychological concepts, breaks down each theory into easily-digested principles, then shows how they can be used to inform better design.
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