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  3. Small Message, Big Impact: The Elevator Speech Effect

Small Message, Big Impact: The Elevator Speech Effect

Posted By: roxul
Date: 11 Nov 2022 06:24:38
Small Message, Big Impact: The Elevator Speech Effect

Terri L. Sjodin, "Small Message, Big Impact: The Elevator Speech Effect"
English | ISBN: 1591845483 | 2012 | 240 pages | EPUB | 2 MB

“Whether I’m pitching a potential client or creating a blockbuster ad campaign, I’m always thinking about how to make the message smaller so the impact will be big­ger. Terri Sjodin has codified the science of getting this right.” —Linda Kaplan Thaler, CEO of The Kaplan Thaler Group and best-selling coauthor of The Power of Small and Bang!
You’re at the airport waiting for a flight, burning time by checking your e-mail. Then you spot the CEO of a company you’ve wanted to connect with for ages. He’s also waiting for his flight. Your flight! Should you walk over? What would you say?

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