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    Design Is How It Works: How the Smartest Companies Turn Products into Icons (repost)

    Posted By: Veslefrikk
    Design Is How It Works: How the Smartest Companies Turn Products into Icons (repost)

    Jay Greene - Design Is How It Works: How the Smartest Companies Turn Products into Icons
    English | 2010-07-27 | ISBN: 1591843227 | PDF | 240 pages | 1 MB

    There's a new race in business to embrace "design thinking." Yet most executives have no clue what to make of the recent buzz about design. It's rarely the subject of business retreats. It's not easily measurable. To many, design is simply a crapshoot