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    3. Managing Business in a Multi- channel World Success Factors for E-business

    Managing Business in a Multi- channel World Success Factors for E-business

    Posted By: Vikki-kam
    Date: 9 Apr 2009 12:53:33

    Timo Saarinen,Markku Tinnila,Anne Tseng"Managing Business in a Multi- channel World Success Factors for E-business"
    Publisher: Idea Group Inc. 2006 | 369 Pages | ISBN: 1591406315 | PDF | 4 MB

    Electronic distribution channels, such as the World Wide Web, mobile terminals, and digital television, have provided new opportunities for the retailing industry by providing consumers with alternative channels with which to buy goods and services. In order to better understand the implications of multi-channel access on electronic retailing, we will highlight the steps of the consumer decision-making process that rely the most on multi-channel access technologies (e.g., information search, comparison of alternatives, purchasing, and paying), describe the different channels, and use segmented groups of Finnish consumers to build sample consumer preference profiles, upon which new services can be developed.



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