Sandeep Krishnamurthy, «Contemporary Research in E-marketing» (Repost)
Sandeep Krishnamurthy, «Contemporary Research in E-marketing»
ISBN: 1591403723 | edition 2005 | CHM | 347 pages | 8 mb
ISBN: 1591403723 | edition 2005 | CHM | 347 pages | 8 mb
Contemporary Research in E-Marketing brings the intrinsically inter-disciplinary work of e-marketing, by academic researchers from various fields, to one outlet. This book fuels the cross-fertilization of ideas and greater dissemination of key research concepts. Contributions from fields as diverse as marketing, management, MIS, communication, computer science and finance offer exposure to cutting-edge ideas with broad scope and international focus.
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