Book Marketing: Learn How to Market, Advertise and Make Money from Your Self-Published Book

Excerpt from Book Marketing: Learn How to Market, Advertise and Make Money from Your Self-Published Book

Book Marketing, an Introduction

Not all marketing people are writers, but all writers must learn to be marketers.

Joanne Kraft

The Indie Author

You've written, edited, and published your book.

What's your plan of action to promote and market your book?

As a self-publisher I look at book marketing in the long-term, as an activity that needs to be repeated over and over again to find an audience for my books.

What Do You Need to Market Your Book?

A Professionally Produced Product

It goes without saying that your book should be well-written, edited and have an eye-catching book cover before you spend any time or money on marketing.

So make sure you produce a book worth reading!

What's included in the book:

Introduction
Marketing Your Book
A Brief History of Book Publishing and Marketing
Why Marketing is so Important
How Book Reviews and Accolades Can Market Your Book
How to Use "Free" to Bring in New Customers
Do I Need an Author Platform?
Using Your Author Brand to Market Your Book
Why You Don't Need Social Media if You're an Author
Why Book Samples are a Powerful Marketing Tool
The Power of Integrity, Authenticity and Generosity When Marketing Your Books
Advertising Your Book
Creating a BookBub Ad Campaign
Finding a Target Market for Your Books on BookBub
What You Need to Know About CPC and CPM Bidding When Advertising Your Book
How Much Does it Cost to Advertise a Self-Published Book?
Understanding the Auction Process on BookBub
Why Continuous Advertising is the Best Way to Sell Your Books
Marketing Your Books Through Video
Simple Ways to Market Your Audiobook
Making Money from Your Books
What Does it Take to be an Amazon Best Seller?
How I Made My First £100 in a Month Selling My Self-Published Books
Afterword

Take your first steps to selling more books, growing your audience, and making money as an author online with Book Marketing: Learn How to Market, Advertise and Make Money from Your Self-Published Book.