Managing High-Tech Services Using a CR Strategy
CRC | 2002-12-23 | ISBN: 1574443461 | 312 pages | PDF | 4,4 MB
CRC | 2002-12-23 | ISBN: 1574443461 | 312 pages | PDF | 4,4 MB
As high-tech service industries grow more competitive, the need to develop customer focused business strategies becomes imperative. Managing High-Tech Services Using a CRM Strategy explores how to manage and direct any service organization utilizing a high tech strategy supported by the Customer Relationship Management (CRM) infrastructure, enabling you to gain and retain a competitive edge for your company.