The E-Business Handbook
CRC | ISBN: 1574443054 | 2001-12-27 | PDF | 520 pages | 5 Mb
This handbook explores the leading academic research behind the principal technologies and the business practices for E-commerce, along with important issues and social impact. Organized into four sections, the book addresses the significant academic and business thrusts of E-commerce: business and economics; social, legal, and international issues; security, privacy, and fraud; and technological enablers. It represents a carefully selected balance between breadth and depth. It shows the reader how to better use E-commerce to provide strategic competitive advantages, to transform supply chains and customer relationships, to give higher levels of customer service, and to create virtual, global business communities.