The Digital Art of War: Sun Tzu's Strategic Principles for Digital Marketing Mastery
The Digital Art of War: Sun Tzu's Strategic Principles for Digital Marketing Mastery: Applying Ancient Wisdom to Modern Digital Conquest by José Neto
English | July 31, 2025 | ISBN: N/A | ASIN: B0FKRQYMHK | 72 pages | EPUB | 0.67 Mb
English | July 31, 2025 | ISBN: N/A | ASIN: B0FKRQYMHK | 72 pages | EPUB | 0.67 Mb
The Digital Art of War: Sun Tzu's Strategic Principles for Digital Marketing Mastery
Applying Ancient Wisdom to Modern Digital Conquest
Table of Contents
Foreword Introduction: The Timeless Art of Strategic Warfare
Part I: Foundation Principles
- Chapter 1: Know Yourself and Your Market
- Chapter 2: The Digital Battlefield Assessment
- Chapter 3: Strategic Planning Without Fighting
- Chapter 4: Speed and Timing in Digital Campaigns
- Chapter 5: The Art of Deception and Surprise
- Chapter 6: Positioning and Terrain Mastery
- Chapter 7: Intelligence Gathering and Analytics
- Chapter 8: Alliance Building and Influencer Strategy
- Chapter 9: Resource Management and Budget Optimization
- Chapter 10: AI and Machine Learning as Weapons
- Chapter 11: Social Media Battlegrounds
- Chapter 12: Content Strategy and Information Warfare
Foreword
In the digital age, where attention is currency and competition is fierce, the ancient wisdom of Sun Tzu's "The Art of War" provides invaluable strategic guidance for modern marketers. Written over 2,500 years ago, these principles transcend time and technology, offering a framework for digital marketing success that is both profound and practical.
This book bridges the gap between ancient military strategy and contemporary digital marketing, translating Sun Tzu's timeless insights into actionable strategies for today's digital warriors.