Banking on Digital Growth: The Strategic Marketing Manifesto to Transform Financial Brands
James Robert Lay, "Banking on Digital Growth: The Strategic Marketing Manifesto to Transform Financial Brands"
English | ISBN: 1544507712 | 2020 | 280 pages | EPUB | 2 MB
English | ISBN: 1544507712 | 2020 | 280 pages | EPUB | 2 MB
If you’re part of a financial brand marketing, sales, or leadership team, you know the entire industry is in the midst of exponential change fueled by new technologies.
Consumers now make purchase decisions long before they walk into a physical branch location, if they walk into a branch at all, while mobile banks, digital lenders, and fintechs have transformed traditional growth models rooted in legacy broadcast marketing and branch sales strategies.
Up to this point you’ve only dabbled in digital marketing without a formal plan or strategy to guide you. Now you feel frustrated because you’re not getting the results you hoped for. You’re also confused about what you should do next.
In
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