Management Decision-Making, Big Data and Analytics
Management Decision-Making, Big Data and Analytics
by Gressel, Simone
English | 2021 | ISBN: 1526492016 | 337 pages | True PDF | 7.01 MB
by Gressel, Simone
English | 2021 | ISBN: 1526492016 | 337 pages | True PDF | 7.01 MB
Accessible and concise, this exciting new textbook examines data analytics from a managerial and organizational perspective and looks at how they can help managers become more effective decision-makers.
The book successfully combines theory with practical application, featuring case studies, examples and a ‘critical incidents’ feature that make these topics engaging and relevant for students of business and management.
The book features chapters on cutting-edge topics, including:
• Big data
• Analytics
• Managing emerging technologies and decision-making
• Managing the ethics, security, privacy and legal aspects of data-driven decision-making
The book is accompanied by an Instructor’s Manual, PowerPoint slides and access to journal articles.
Suitable for management students studying business analytics and decision-making at undergraduate, postgraduate and MBA levels.