Framing: The social art of influence
English | 2025 | ISBN: 1526170418 | 248 Pages | EPUB | 0.9 MB
English | 2025 | ISBN: 1526170418 | 248 Pages | EPUB | 0.9 MB
In Framing, sociologist Mikael Klintman offers a cutting-edge toolkit for exposing and analysing the rhetoric that saturates our everyday lives. Combining insights from the social sciences, economics and evolutionary biology, he lays out a four-part approach to understanding how information is ‘framed’ for us, built around the key elements of texture, temperature, position and size.