A Complaint Is a Gift Workbook
A Complaint Is a Gift Workbook:
101 Activities, Exercises, and Tools to Learn from Critical Feedback and Recover Customer Loyalty
English | 2023 | ISBN: 1523002972 | 316 Pages | EPUB | 2 MB
101 Activities, Exercises, and Tools to Learn from Critical Feedback and Recover Customer Loyalty
English | 2023 | ISBN: 1523002972 | 316 Pages | EPUB | 2 MB
A Complaint Is a Gift introduced the revolutionary notion that customer complaints are not annoyances to be dodged, denied, or buried but are instead valuable pieces of feedback-not to mention your best bargain in market research. Complaints provide a feedback mechanism that can help organizations rapidly and inexpensively strengthen products, service style, and market focus. Most importantly, complaints that are well received create customer loyalty.