Bollywood in Britain: Cinema, Brand, Discursive Complex
Lucia Krämer, "Bollywood in Britain: Cinema, Brand, Discursive Complex"
English | ISBN: 1501307614 | 2016 | 296 pages | PDF | 5 MB
English | ISBN: 1501307614 | 2016 | 296 pages | PDF | 5 MB
Bollywood in Britain provides the most extensive survey to date of the various manifestations and facets of the Bollywood phenomenon in Britain. The book analyzes the role of Hindi films in the British film market, it shows how audiences engage with Bollywood cinema and it discusses the ways the image of Bollywood in Britain has been shaped. In contrast to most of the existing books on the subject, which tend to approach Bollywood as something that is made by Asians for Asians, the book also focuses on how Bollywood has been adapted for non-Asian Britons. An analysis of Bollywood as an unofficial brand is combined with in-depth readings of texts like film reviews, the TV show
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