Advanced Issues in Partial Least Squares Structural Equation Modeling
Advanced Issues in Partial Least Squares Structural Equation Modeling by Marko Sarstedt
English | ISBN: 1483377393 | 272 pages | EPUB | May 10, 2017 | 6.72 Mb
English | ISBN: 1483377393 | 272 pages | EPUB | May 10, 2017 | 6.72 Mb
Written as an extension of A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) Second Edition, this easy-to-understand, practical guide covers advanced content on PLS-SEM to help students and researchers apply techniques to research problems and accurately interpret results. Authors Joseph F. Hair, Jr., Marko Sarstedt, Christian Ringle, and Siegfried P. Gudergan provide a brief overview of basic concepts before moving to the more advanced material. Offering extensive examples on SmartPLS 3 software and accompanied by free downloadable data sets, the book emphasizes that any advanced PLS-SEM approach should be carefully applied to ensure that it fits the appropriate research context and the data characteristics that underpin the research.