SaaScalation: The software sales book series to grow a SaaS business from 0 to 100M ARR

SaaScalation is a Go to Market book series for setting up a scalable Sales machinery with the focus on companies who have closed the first deals and are trying to grow rapidly and scale in a sustainable way. This sales playbook is also very useful for early-stage startups, that are past series A and need to continue shaping up the sales team to make it more robust and professional. This book series is a practical instrument to give you with the most applicable pieces of information and sapience needed for setting up a performing Sales team and scale Sales. This software sales book is focused on companies that sell “software as a service” solutions, also known as SaaS, but can also be used for other industries.

This sales playbook will be a help for Sales Directors/VP Sales/Head of Sales but also for CEOs of early start ups that want to learn more about revenue generation in the SaaS environment. Is also recommended for Account Executives or Sales Development Representatives that are eager about learning more or are ready for Sales Management. In general, I think it could be an interesting lecture for all persons having touch points with Sales and that are interested in getting an overview how excellent Sales departments are set up.