Branding with Powerful Stories: The Villains, Victims, and Heroes Model
Branding with Powerful Stories: The Villains, Victims, and Heroes Model
Praeger | English | 2019 | ISBN-10: 1440864772 | 204 pages | PDF | 10.98 MB
Praeger | English | 2019 | ISBN-10: 1440864772 | 204 pages | PDF | 10.98 MB
by Greg Stone (Author)
Whether you are branding your company, your product, your service, or yourself, learn to boost the power of your story and convey a compelling message in any setting by incorporating villains, victims, and heroes.
• Provides a blueprint for constructing a story that will connect narrator and listener through the scientifically proven effect of neural coupling
• Emphasizes the importance of personal authenticity in effective storytelling
• Provides abundant tips on emotional branding, writing, rhetoric, vocalization, pacing, graphics, body language, breathing, and above all, creating drama
• Applies to a broad array of applications and settings, such as job interviews, ad campaigns, and professional presentations
About the Author
Greg Stone, founder of Stone Communications, is a highly sought after media strategist whose clients have included Fidelity, IBM, 3M, and Harvard University. He is author of Artful Business: 50 Lessons from Creative Geniuses