Media Literacy: Keys to Interpreting Media Messages, 4th edition
Media Literacy: Keys to Interpreting Media Messages, 4th edition by Art Silverblatt, Donald C. Miller, Julie Smith, Nikole Brown
2014 | ISBN: 1440830916, 1440831157 | English | 550 pages | PDF | 4 MB
2014 | ISBN: 1440830916, 1440831157 | English | 550 pages | PDF | 4 MB
This fourth edition of Keys to Interpreting Media Messages supplies a critical and qualitative approach to media literacy analysis. Now updated with conceptual changes, current examples, updated references, and coverage of new developments in media— particularly in digital, interactive forms—this book addresses all forms of information disseminated via mass communication.
Organized into three sections, the book first presents a theoretical framework for the critical analysis of media text that covers the definition of media literacy as well as fundamental principles and concepts. Part II focuses on the application of this methodological framework to the analysis of advertising, journalism, American political communications, and interactive media. Part III considers specific mass media issues, such as violence in the media, media and children, and global communications, and discusses outcomes of having a media-literate population.