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    3. Essentials of Marketing Research, 4 edition (repost)

    Essentials of Marketing Research, 4 edition (repost)

    Posted By: libr
    Date: 28 May 2017 22:12:01
    Essentials of Marketing Research, 4 edition (repost)

    Essentials of Marketing Research, 4 edition by William G. Zikmund, Barry J. Babin
    English | 2009 | ISBN: 1439047545 | 456 pages | PDF | 14,3 MB

    Marketing Research deals with the design, collection, analysis, and reporting of data relevant to a firm's current and future needs. The trend in Marketing Research, aside from using the Internet to quickly capture marketing data, is the focus on the marketing research student as a manager of marketing research and not actually a practitioner of marketing research.
    This course is typically found in 4-year and MBA programs, and is taught out of the marketing department.

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