Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business (repost)
Josh Bernoff, Ted Schadler, "Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business"
H..vard B..ness Press | 2010 | ISBN: 1422155633 | 272 pages | PDF | 2,8 MB
H..vard B..ness Press | 2010 | ISBN: 1422155633 | 272 pages | PDF | 2,8 MB
In Empowered, Forrester’s Josh Bernoff—coauthor of the pioneering book Groundswell—and Ted Schadler explain how to transform your company by unleashing the mighty force of these HEROes. Like John Bernier and Ben Hedrington at Best Buy, who built an army of 2,500 tweeting employees to reach out to customers online. Or Ross Inglis, who tapped into Internet computing resources to open an entirely new customer channel for Thomson Reuters. Or John Stadick, who equipped 600 sales staff with iPhones and boosted profits at his construction rental company.