Why We Buy: The Science of Shopping-Updated and Revised for the Internet, the Global Consumer, and Beyond (repost)
Why We Buy: The Science of Shopping-Updated and Revised for the Internet, the Global Consumer, and Beyond By Paco Underhill
Publisher: Sim.,on & Sch..ust,er 2009 | 320 Pages | ISBN: 1416595244 , 0684849135 | PDF | 11 MB
Publisher: Sim.,on & Sch..ust,er 2009 | 320 Pages | ISBN: 1416595244 , 0684849135 | PDF | 11 MB
Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture - full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets.
New material includes:
The latest trends in online retail - what retailers are doing right and what they're doing wrong - and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.
A guided tour of the most innovative stores, malls and retail environments around the world - almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.