Why We Buy: The Science of Shopping-Updated and Revised for the Internet, the Global Consumer, and Beyond
Why We Buy: The Science of Shopping-Updated and Revised for the Internet, the Global Consumer, and Beyond By Paco Underhill
Publisher: Sim.,on & Sch..ust,er 2009 | 320 Pages | ISBN: 1416595244 , 0684849135 | PDF | 11 MB
Publisher: Sim.,on & Sch..ust,er 2009 | 320 Pages | ISBN: 1416595244 , 0684849135 | PDF | 11 MB
Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture - full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets. The new Why We Buy is an essential guide - it offers advice on how to keep your changing customers and entice new and eager ones.
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