James Price Dillard, "The SAGE Handbook of Persuasion: Developments in Theory and Practice "
English | ISBN: 1412983134 | 2012 | 456 pages | MOBI | 2 MB
English | ISBN: 1412983134 | 2012 | 456 pages | MOBI | 2 MB
The Second Edition of The SAGE Handbook of Persuasion: Developments in Theory and Practice provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass communication researchers as well as to psychologists and public health practitioners.