Development Communication: Reframing the Role of the Media
Thomas L. McPhail, "Development Communication: Reframing the Role of the Media"
English | ISBN: 1405187956 | 2009 | 256 pages | PDF | 1310 KB
English | ISBN: 1405187956 | 2009 | 256 pages | PDF | 1310 KB
In Development Communication, top media scholars explore the details of communication in areas where modernization has failed to deliver change.
Offers a complete introduction to the history of development communication - the process of systematically intervening with either media or education in order to promote positive social change
Discusses the major approaches and theories in development communication, including educational issues of training, literacy, schooling, and use of media from print and radio to video and the internet
Explores the role of NGOs, the CNN Effect, and the power of grass-roots movements and 'bottom-up' approaches that challenge the status quo in global media