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    3. Beyond Good Company: Next Generation Corporate Citizenship

    Beyond Good Company: Next Generation Corporate Citizenship

    Posted By: Book-er
    Date: 23 Feb 2009 08:34:00
    Beyond Good Company: Next Generation Corporate Citizenship

    Bradley K. Googins, Philip H. Mirvis, Steven A. Rochlin "Beyond Good Company: Next Generation Corporate Citizenship"
    Palgrave Macmillan | 2007-12-10 | ISBN: 1403984832 | 288 pages | PDF | 3 MB


    The authors have conducted extensive research into the role of business in public life, and this book developes the themes of that work. It takes a practice-oriented look at corporate citizenship, and uses real, behind the scenes examples from well-known companies to show that for many firms social responsibility is becoming more integrated into corporate strategy.

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