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  3. Retail Therapy: Making Strategic Relationships Work (Repost)

Retail Therapy: Making Strategic Relationships Work (Repost)

Posted By: step778
Date: 4 Jul 2018 05:52:54
Retail Therapy: Making Strategic Relationships Work (Repost)

Rob Jones, Dan Murphy, "Retail Therapy: Making Strategic Relationships Work"
2003 | pages: 209 | ISBN: 1403901716 | PDF | 1,1 mb

Designing a successful retail business depends on relationships with four groups of people: customers, shareholders, employees, and suppliers. This book takes you inside those strategic relationships and shows you how to redesign your business to get them right. Highlights include a new theory of brands which shows how customer loyalty and service can be transformed. Insights into supply chain structure reveal a path to a new level of excellence. Job satisfaction is also given a complete overhaul for the new century. In each case the solution seems paradoxical - by finding a way to let the human element back into strategy we can actually increase its objectivity and extend its reach.

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