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    Marketing Strategy, 2nd Edition

    Posted By: hill0
    Marketing Strategy, 2nd Edition

    Marketing Strategy: Implementing and Measuring a Successful Marketing Strategy
    English | 2026 | ISBN: 1398621749 | 480 Pages | EPUB | 7.4 MB

    Marketing Strategy offers a clear, authoritative framework designed for senior professionals seeking to lead with confidence in a rapidly evolving marketing landscape. In this new edition, Jenna Tiffany incorporates the latest insights on Generative AI and features expert perspectives from global brands like Disney. It provides proven strategic models and tools for informed decision-making, helping leaders navigate governance, financial impact and industry trends to deliver sustained business growth.