Brand Desire: Spark Customer Interest Using Emotional Insights
English | 2025 | ISBN: 1398621099 | 319 Pages | EPUB | 2.2 MB
English | 2025 | ISBN: 1398621099 | 319 Pages | EPUB | 2.2 MB
Written by brand strategy expert Kevin Perlmutter, this book gives you the tools to accelerate your brand growth by delivering a detailed strategy playbook that puts emotional insight at the center of how brands attract and retain customers. At the heart of this book lies a simple yet powerful premise: brand leaders who understand and address the emotional motivations of their customers lead the brands that thrive.