B2B Marketing Fundamentals: Drive Impact Across Brand, Reputation, Relationships and Revenue
English | 2025 | ISBN: 1398619663 | 311 Pages | EPUB | 2.2 MB
English | 2025 | ISBN: 1398619663 | 311 Pages | EPUB | 2.2 MB
There has never been a better time to be a B2B marketer, but navigating its complexities can pose challenges. This guide helps break down the complex world of B2B marketing for the next generation to develop the knowledge and skills they need to deliver strong B2B marketing strategies. Including content on how the use of AI and connected data can drive actional insight, this book gives you a thorough understanding of everything you need to know in B2B.